Today I had a great meeting with Dr. Philip Jessop, a green chemistry professor at Queen's University whose research is playing a major role in the greening of the chemical industry.
During the discussion, a real gem of a though emerged; how the precautionary principle (PP for short), though well intended, does not make sense in many circumstances. The PP is defined as (borrowed from wikipedia):
A moral and political principle which states that if an action or policy might cause severe or irreversible harm to the public or to the environment, in the absence of a scientific consensus that harm would not ensue, the burden of proof falls on those who would advocate taking the action.
To roughly translate: if there is a risk of something bad happening as the result of an action, don't do it.
When I was first introduced to this in the context of environmental science class, it made perfect sense. For instance, if we had played it safe with DDT and not used it, a lot more birds would be spared dead due to ultra-thin eggshells and reproductive failures. If the Ukraine had never built a nuclear reactor, they never would have had the Chernobyl disaster. These are two well-known cases in reference to which the PP has merit.
However, what about a caesarean section? As my mother can attest, getting one of these entails a HUGE risk with guaranteed harm. I was an oversized baby and if my mother followed the precautionary principle, it is a likely possibility that only one of us would be around today. However, as a result of taking the risk, we are alive and well. The absurdity of the precautionary principle in certain situations can be applied to countless daily experiences; if I walk outside, I might get hit by a bus and therefore I should stay inside; if I use a sharp knife to cook dinner, I might lose a finger and therefore should cut my carrots with karate chops only.
Applied this to business scenario and we soon see real economic costs of blind adherence to this principle. If a product is almost guaranteed to make a profit, is it wise financial sense that it be withheld if there is uncertainty on its environmental effects? Well, I would venture a guess that it would depend on the product; releasing a new toothbrush design on the market is far less dangerous than releasing a new nuclear reactor.
In short, don't fall onto the precautionary principle as a panacea, it should be used judiciously and after a cost-benefit analysis.